WAYS TO USE THE VOUCHER CODES IN THE RIGHT WAY BY ONLINE RETAILERS

Release Discount Codes Privately

If you are an online retailer and are worried about the discount vouchers eating up your profit margin, then what you can do is to release or issue discount codes or vouchers only to your old and loyal customers, or to selected customers. You can send the vouchers or codes through mails that you can obtain through their login details. Doing this will ensure that the vouchers and codes are not leaked or distributed upto a certain extent via the coupon code aggregator websites like voucherfox.co.uk . This will also enable you to keep a count of the number of customers who search the coupon code aggregator websites before coming to shop for their desired products on your online retail store. 

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Use The Code Entry Box As Email Lead Generation

The other intelligent thing that you as an online retailer can do is utilize the discount code entry box as a medium of genuine email lead generation for your store. All you need to do for this is to display a sentence or phrase of this sort – “How Do I Get This Code?” just beside the discount code entry box. This will help you keep the visitor or user on your site itself for getting their code. Moreover, you will also get the visitors email-id as a lead for future marketing and promotion of your store and its products through mails.

Hide Or Disguise The Code Box

One of the smartest ways to restrict the usage of discount codes or to decrease the over-usage of discount codes on your online store and thereby keep intact your profit margin is to try and hide the discount code entry box or space in such a place on the store or website that it isn’t that easy for the customer to find the box and then realize that he/she can avail discounts. This will increase the chances of “vouchercode-less shopping” as far as those customers who are not that aware about the use of voucher codes are concerned. You can also effect the same result by disguising the code entry box wisely.

So, if you are among the hundreds of online retail store owners who are worried about how to minimize the exponentially growing usage of coupon codes by people while shopping online, then follow the above ways to use the Coupons codes in the right way by online retailers and thus stem the outflow of your profit margin!!